What exactly is the difference between copywriting and content marketing? With these two terms often used interchangeably, it can be hard to tell them apart. If you’re looking to understand the differences, this article on copywriting vs. content marketing will be sure to help you figure out which one’s right for your business!
What Is Copywriting?
Copywriting is a specific kind of writing designed to sell a particular product or service, usually in marketing-related fields such as advertising and direct mail campaigns. Copywriters must be skilled not only at writing but also at understanding their audience and finding an appropriate message that will resonate with them in order to convince them.
What Is Content Marketing?
In essence, content marketing is a marketing technique that involves creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined audience – with the objective of driving profitable customer action. Content can be created in many different formats, including text articles, video or audio programmers, and infographics.
Traits Of Great Copywriters And Content Marketers
Great copywriters are unique in their ability to transform a company’s message into something more than words on a page. Their work speaks to consumers and engages them through emotion, which is what drives people to act–the goal of every great piece of content marketing.
Talking about the traits of content marketers, these are as follows:
- Great content marketers are passionate about a specific topic and can talk about it for hours on end without stopping to breathe.
- Good content marketing isn’t just written from one place — it’s placed on every platform available and becomes more enticing as time goes on. So good content marketers aren’t just good writers; they have an innate understanding of how to create something that people want to read.
So, this is all about the difference between content marketing and copywriting.